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Lexar Media Introduces the First 128GB Professional Secure Digital Extended Capacity Memory Card for Photographers and Videographers

by JamesNYC January 3. 2011 04:13

Lexar Media Introduces the First 128GB Professional Secure Digital Extended Capacity Memory Card for Photographers and Videographers

High-Capacity Lexar Professional 133x SDXC Cards Offer High-Speed Performance for Capturing, Storing, and Managing Extensive 1080p HD Video

Key Messages:

  • 64GB Class 10 SDXC™ card and industry-first 128GB Class 10 SDXC card provide massive storage capacities and professional-level performance for capturing more of the memories that matter
  • Minimum guaranteed speed of 133x accelerates the professional workflow by providing quick transfer of high-resolution images and HD video from the card to the computer
  • Professional-level performance supports the advanced image- and video-capture capabilities of the newest digital SLR cameras
  • Includes the latest version of award-winning Image Rescue® software for valuable peace of mind

Multimedia Elements:

Las Vegas, NV, January 3, 2011 – Lexar Media, a leading global provider of memory products for digital media, today announced new Lexar® Professional Secure Digital Extended Capacity (SDXC)  memory cards. The new high-capacity Lexar Professional 133x SDXC cards enable the capture, storage, and transfer of extended lengths of 1080p high-definition (HD) video and continuous, rapid-fire image capture in a single, high-performance solution. The Lexar Professional 133x SDXC card is the first available in a 128GB capacity, and is also offered in a 64GB capacity. Both cards are speed rated at 133x, providing a minimum guaranteed transfer speed of 20MB per second, and feature a Class 10 speed designation. For additional information about Lexar Professional SDXC cards, visit www.lexar.com.

“The professional photography industry is at a point where digital photo- and video-capture methods are converging, meaning that professional shooters need a memory solution with the versatility and reliability to safely store both photos and videos,” said Pachi Chen-Wong, senior product marketing manager, Lexar Media. “The 64GB and 128GB Lexar Professional 133x SDXC cards combine high-speed performance with large capacities to offer solutions for professionals who shoot large volumes of high-resolution images and HD video.”

The Lexar Professional 133x SDXC memory cards are compatible with all SDXC-enabled devices. The cards include the latest version of award-winning Image Rescue software to help recover lost or deleted photo and video files. Professional photographers can now capture, store, and manage more of the photo and video content critical to their livelihoods.

Lexar Professional 133x SDXC cards provide consumers with the quality and reliability they have come to expect from Lexar Media. All Lexar product designs are tested in the Lexar Quality Labs, a group of facilities where all Lexar product designs undergo extensive testing to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.

 

The Lexar Professional SDXC cards include a limited lifetime warranty and free, dedicated professional technical support. The new 64GB and 128GB Lexar Professional SDXC memory cards will be available in the first quarter of 2011 at leading retailers and on Lexar.com, with MSRPs of $399.99 and $699.99, respectively.

 

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"All photographs are accurate. None of them is the truth." - Richard Avedon - 1984

 

 "I have not failed. I've just found 10,000 ways that won't work." - Thomas Alva Edison

 

"Any photographer who says he’s not a voyeur is either stupid or a liar." - Helmut Newton

 

"You don’t have to sort of enhance reality. There is nothing stranger than truth." - Annie Leibovitz


"When you find yourself beginning to feel a bond between yourself and the people you photograph, when you laugh and cry with their laughter and tears, you will know you are on the right track." - Weegee


" The camera is much more than a recording apparatus. It is a medium via which messages reach us from another world." - Orson Welles


"Some people's photography is an art. Not mine. Art is a dirty word in photography. All this fine art crap is killing it already." - Helmut Newton


"Our virtues and our failings are inseparable, like force and matter. When they separate, man is no more. " - Nikola Tesla


"I think all art is about control - the encounter between control and the uncontrollable." - Richard Avedon


"The first 10 000 shots are the worst." - Helmut Newton


"Ultimately success or failure in photographing people depends on the photographer's ability to understand his fellow man." - Edward Weston


"If you want reality take the bus." - David LaChapelle


"You don't take a photograph, you make it." - Ansel Adams


"When I have sex with someone I forget who I am. For a minute I even forget I’m human. It’s the same thing when I’m behind a camera. I forget I exist." - Robert Mapplethorpe


" Great photography is always on the edge of failure." - Garry Winogrand

 

"I don’t think photography has anything remotely to do with the brain. It has to do with eye appeal." - Horst P. Horst


"Be yourself. I much prefer seeing something, even it is clumsy, that doesn't look like somebody else's work." - William Klein


"Avedon claims to have been the best photographer in the '60s - bullshit - Bob Richardson was - despite or because of being insane and strung out on drugs, I managed to do photographs that are considered iconic - being known as the 'photographer's photographer' means I lead and they follow - I'm broke and they are rich." - Bob Richardson

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